Blogs

Omnichannel Marketing

From Peak to Repeat: How to Turn One‑Time Holiday Shoppers into Lifelong Customers

The holiday season delivers a tidal wave of new shoppers, a surge in traffic, and record conversion days.
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Omnichannel Marketing

Breaking the CDP Conundrum: Should You Build or Buy?

Most businesses today understand the significance of a Customer Data Platform (CDP) in today’s digital-first world. But should you build a CDP or buy one? Here’s your answer.
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Digital Experience Personalization

‘Algorithmic Decisioning’ Will Take the Center Stage at NRF 2022. Here’s Why.

Broken customer journeys. CX that isn’t individualized. Point solutions that aren’t future-proof. It’s time to end these problems. Algonomy is going to unveil retail’s ONLY Algorithmic Decisioning Platform at NRF 2022. Learn more.
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Digital Experience Personalization

Data-driven to Decision-led: The Retail New Normal

Learn how retailers are making the shift from ‘data-driven’ to ‘decision-led’ to stay ahead of ever-evolving customer behaviors and remain competitive in a fast-paced business environment.
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Digital Experience Personalization

Algonomy Winter Release ‘21 – Let’s Dig Into the Newly Launched Social Proof Messaging

Science has been playing an increasingly important role in marketing, not just in data science and analytics but also in psychology. People like to follow the majority and find comfort in numbers.
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Digital Experience Personalization

Creating New Relevance In the World of ‘Digital Sameness’: What Retailers Need to Know

Lessons for retailers on how to become and remain top-of-mind brands for today’s channel-agnostic customers. Read more.
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Omnichannel Marketing

MarTech: Best of Breed, Best of Suite, Or Best of Both Worlds

Marketers are divided between ‘best of breed’ and ‘best of suite’ when it comes to MarTech investments. Here are 5 factors you should consider to make an informed decision.
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Digital Experience Personalization

Opinion: How Experiments Influence Customer Decisions in a Digital-First World

s businesses aim to adapt and sharpen their skills in the digital-first world, they need new abilities to create business success. As customers interact with businesses in a real-time, always evolving competitive environment, they have to implement decisions with adaptive precision and run algorithmic experimentation at granular scale.
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Merchandising and Supply Chain

Customer-centric Algorithmic Merchandising: More Pertinent than Ever for Retail

Driven by the disruptive events of the past year, retailers have had to fundamentally reassess how they do business, resulting in pushing digital transformation forward at previously unknown speeds.
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Digital Experience Personalization

Boosting QSR orders via AI-based personalization

It might be called “artificial” intelligence, but the connections AI enables with QSR customers are not just real, but real revenue-drivers.
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