Blogs

Use this 12-point checklist to find out whether or not your commerce search has robust personalization capabilities.

Your eCommerce store uses personalization tech. But do you know how and why recommendations are made by the tool? Read on to learn why this is important.

The world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B tests, analytics, statistical significance, allocation of traffic, tweaking variables, refreshing, optimizing, and repeating – are now an integral part of every marketer’s life.

Creating content can be a daunting task, even for digital marketing organizations.

Learn what it takes to deliver hyper-personalized customer experiences in the ever-evolving and intensely competitive grocery retail space.

Over the past 24 months or so, eCommerce across online grocery, consumer electronics, home appliances, fashion, beauty and wellness to home entertainment purchases including streaming services and beverages like wine, beer, and liquor has seen sharp growth.

Spend some time on any media channel—be it a newspaper, radio, social media, or any other Internet-based channel—and it won’t be long before you’re bombarded with ads trying to sell you a myriad of products.