Blogs

Omnichannel Marketing

From Peak to Repeat: How to Turn One‑Time Holiday Shoppers into Lifelong Customers

The holiday season delivers a tidal wave of new shoppers, a surge in traffic, and record conversion days.
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Digital Experience Personalization

Realizing AI Effectively for Digital Commerce: The Composite AI Approach

The pandemic has changed the dynamics of the retail world which has taken on a new avatar with growing smartphone penetration and disruptive technologies, one of which is Composite Artificial Intelligence.
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Omnichannel Marketing

5 Marketing Challenges a Customer Data Platform (CDP) Can Solve

Customer Data Platforms (CDPs) are among the most disruptive technologies we’ve seen in the last decade. As consumer behavior and preferences continue to evolve rapidly, marketing leaders are always looking for new solutions that will help them better understand their customers and engage with them on a more personal level.
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Digital Experience Personalization

4 Open Time Personalization Strategies for Restaurant Engagement

With open time personalization of email content, quick-service operators can delight their customers with contextually relevant, hyper-personalized engagement in real-time.
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Digital Experience Personalization

Algorithmic Retail: A Formula for Marketers to Connect with Customers

The last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce.
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Digital Experience Personalization

Five Personalization #EpicFails and How They Kill Conversions and Engagement

Based on real eCommerce and marketing examples that tell us what not to do
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Omnichannel Marketing

Customer Data Platform Bucks the Downward Trend: 4 Reasons Why

In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated.
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Digital Experience Personalization

How eCommerce Search Personalization Improves Product Discovery

Lessons in eCommerce search from a major online retailer
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Digital Experience Personalization

The More You Personalize, the Better the Customer Experience – True or False?

A leading fashion marketplace shares findings from its eCommerce personalization testing
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Digital Experience Personalization

Solving the Limitations of Traditional Cross-Sell Models with Deep Learning and NLP

A deep dive into how we leverage neural networks to create relevant cross-sell recommendations
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