Real-Time Customer Data Platform

Understand your customers like never before to deliver truly personalized experiences across channels at the right time

Algonomy is positioned as a Major Player in IDC MarketScape: Worldwide Customer Data Platforms

400+ Brands Have Elevated Digital Experiences with Our CDP Solutions

Understand your customer, anticipate their needs, and deliver personalized experiences that delight them at every touchpoint.

Begin the journey to understand your customers by Unifying their data with CDP.

Remove data silos, and unify customer data using deterministic and probabilistic matching to build a single comprehensive view.
Capture first, second, and third-party data in real-time and batch for activation at scale.
Drag and drop data files into an intuitive UI for batch upload within the customer data platform.

Resolve identities and build meaningful connections with customers

Anticipate your customers’ needs through advanced AI-ML-led analytical CDP models

Unlock real-time hyper-personalization with Audience Manager

Our algorithms automatically build and optimize audience segments based on your business goals, ensuring you reach the right customers with the right message at the right time.
Discover audiences in real-time and re-engage them with specific needs as per their unique journey events, preferences, and affinity like triggering inventory and price change communications.

Add superpowers to your existing MarTech stack

Save time and easily integrate your existing MarTech stack within the customer data platform, which offers over 560 pre-built connectors across online and offline data systems like marketing automation and campaign orchestration tools, analytics tools, paid media tools, and more.
Automate the sharing of segments across multiple systems in your MarTech stack to drive seamless customer experience.

Get The Algonomy Advantage

Combine Human Intelligence and AI

Strike the balance between AI-driven optimization, which focuses on retail industry-specific measures delivering faster time to value, and business/brand objectives by setting the desired weights and rules. Optimize for the metrics most important to you while leaving the decision-making to AI.

Real-Time Segment Streaming

Real-time stitching of profiles to create Golden Customer Records (GCR) with required controls for data governance and consent management. Instant streaming of your audience to drive personalized, journey-based customer engagement across online and ofﬂine channels, by connecting with external solutions.

Marketer-friendly UX

Marketer-friendly UX from data onboarding to segment creation and activation, reducing IT dependency and improving marketing productivity with an efficient customer data platform.

Retail-focused Analytical Models

Leverage analytical models perfected over 10 years, like industry-leading replenishment prediction models, RFME, Propensity to Buy, CLTV, Churn, and many more. Delivering instant value to your business.

Explore Other Omnichannel Customer Marketing Solutions

Real-Time Segment Streaming with Audience Manager

Build automated omnichannel campaigns for consistent brand experiences. Deliver personalized newsletters, retention campaigns, and triggers across channels. Optimize with AI for maximum response rates. Measure and optimize based on key KPIs. Elevate your marketing strategy with ease.

Active Content

Active Content is a marketing communication platform that personalizes and optimizes content for Individual consumers across email, apps, WhatsApp and ads by seamlessly integrating diverse data sources to craft individualized and engaging content which is always updated whenever the consumer reads the content.

What Leading Brands Say About Algonomy’s Customer Data and Audience Management

33%

YoY increase in customers using McDelivery Services

Case Study

Aditya Birla Fashion and Retail Drives a 13% Lift in AOV Across 6 Brands by Personalizing Key Commerce Touchpoints

Explore our CDP resources — best practices, case studies, videos, and more — to stay ahead of the curve.

eBooks

The Active Content Playbook: A Marketer’s Guide to Hyper-Personalized Engagement

Fragmented data. Repetitive campaigns. Endless IT tickets. If you’re a marketer facing these challenges, you’re not alone. You’ll learn how to combine data, logic, and GenAI to create campaigns that build themselves, personalize at open-time, and scale instantly.

Guides

The Retailer’s Guide to Replenishment Optimization: Strategies for Efficient Stock Management

Studies reveal that businesses lose over $1.7 trillion every year because of poor restocking decisions.

Whitepapers

Algonomy Digital Ascension Roadmap & rCDP Vendor Selection Framework

Algonomy Digital Ascension Roadmap (ADAR) is designed to help businesses evaluate their current digital maturity and identify the optimal timing to invest in a Real-time Customer Data Platform (rCDP). With insights drawn from industry leaders like Clive Humby’s “Data is the new oil” – ADAR serves as a comprehensive framework for digital growth.

Autonomous Marketing

Merchandising and Supply Chain Optimization

Digital Experience Personalization