Making Personalized Category Recommendations on the Home Page for Faster Product Discovery

B2B, Fashion & Apparel, Supermarket, Department Store, Food & Grocery, Specialty, DNVB, QSR

Commerce

Recommend™

A leading European sourcing and services company that offers electrical, heating, plumbing, ventilation, and energy solutions.

This B2B retailer has over 2,000 categories they could present to their shoppers on the home page.
They wanted to show categories that are relevant and personalized to each customer. This would make the shopping journey more efficient.

The retailer created a placement with category recommendations, based on the customer’s affinity, on the home page.
They created this placement using ‘Configurable Strategies’, a Recommend™ feature that helps implement custom personalization strategies using pre-built models.
In this case, the retailer chose the ‘Previous Purchases’ model and enabled category recommendations, which resulted in the placement getting populated with categories that the customer frequents or recently visited.
This placement helped customers find products of interest faster, thereby improving the shopping experience.

Learn how our customers improved key business metrics with our made-for-retail solutions.

Case Studies

The European retailer uses Recommend™ to get 3x revenue from orders with recommendations and increase average basket value by 20%.

The Brazilian beauty retailer uses Recommend™, Find™, and Engage™ to increase conversions by 4%, AOV by 55%, and get 3x engagement.