Blogs

Omnichannel Marketing

From Peak to Repeat: How to Turn One‑Time Holiday Shoppers into Lifelong Customers

The holiday season delivers a tidal wave of new shoppers, a surge in traffic, and record conversion days.
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Omnichannel Marketing

Transform Your Email Marketing: 5 Breakthroughs with Active Content

With inboxes overflowing daily, getting your email marketing noticed has become challenging. Customers don’t have time for generic, irrelevant emails that don’t cater to their preferences.
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Merchandising and Supply Chain

Navigating C-Store Retail Complexities: How Can Automation Help?

With a staggering 150 Million+ convenience stores and a record 160 million transactions per day in the US alone, convenience store retail emerges as a delectable opportunity.
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Omnichannel Marketing

3 Powerful Charms to Mesmerize Your Customers with Active Content

Imagine walking into a store where the salesperson greets you by name, knows your preferences, and presents a selection of products tailored just for you.
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Merchandising and Supply Chain

4-Step AI-Driven Action Plan to Ace Convenience Store Inventory Planning

Research shows that the global convenience store market size is USD 663.5 billion, and the revenue projections sit at the USD 3.12 trillion mark for 2028.
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Digital Experience Personalization

The Social Proof Advantage: Elevate Your Ecommerce Game

Did you know that 95% of online shoppers rely on reviews before making a purchase? As in offline shopping, the power of ‘me too’ and ‘pull of the crowd’ in ecommerce is tremendous. Marketers have long capitalized on this persuasion tactic, even before Robert Cialdini introduced the concept in 1984 in his book Influence: Science and Practice. In his research, Robert found that when we are indecisive about expected behavior in a certain situation, we look to other people to guide us towards action. He called this psychological and social phenomenon ‘Social Proof’.
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Merchandising and Supply Chain

Slashing Inventory Costs With ML-Based Demand-Driven Replenishment Planning

Poor cash flow, pressure from suppliers, locked-in capital, and high wastage – the list of disadvantages of poor replenishment can go on very long to become every retailer’s nightmare.
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Merchandising and Supply Chain

5 Factors Sabotaging Your Demand Forecasts (and How to Outsmart Them)

In an era where all the customers’ whims and nuances get delivered within minutes to the doorsteps, staying ahead of the customer sentiment while keeping the unit economics intact with optimal inventory in offline retail, is a Herculean task.
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Digital Experience Personalization

Marketing Fireworks: Ignite Your 4th of July Campaigns with Winning Strategies

Cue the fireworks and get ready to celebrate America’s birthday with a bang! The 4th of July is the ultimate summer extravaganza, where patriotism meets family fun, and barbecues light up backyards nationwide.
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Merchandising and Supply Chain

Strategic Inventory Optimization in Health, Beauty, and Wellness Retail Through Algorithmic Replenishment

Ryan, head of supply chain at a leading beauty retailer, thought he’d nailed the skincare order—all products were in high demand last summer, and he even adjusted the order for demand fluctuations in the last few months.
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