3 Data Feeds that Retailers Should Focus On to Drive Personalization
Over time, the increase in the number of avenues through which consumers interact with your brand has contributed to the exponential increase in the amount of data at the retailer’s disposal. And it is showing no signs of abating. Although it adds several layers of complexity in how you deal with this constant stream of […]
‘Algorithmic Decisioning’ Will Take the Center Stage at NRF 2022. Here’s Why.
Broken customer journeys. CX that isn’t individualized. Point solutions that aren’t future-proof. It’s time to end these problems. Algonomy is going to unveil retail’s ONLY Algorithmic Decisioning Platform at NRF 2022. Learn more.
Data-driven to Decision-led: The Retail New Normal
Learn how retailers are making the shift from ‘data-driven’ to ‘decision-led’ to stay ahead of ever-evolving customer behaviors and remain competitive in a fast-paced business environment.
Creating New Relevance In the World of ‘Digital Sameness’: What Retailers Need to Know
Lessons for retailers on how to become and remain top-of-mind brands for today’s channel-agnostic customers. Read more.
Boosting QSR orders via AI-based personalization
It might be called “artificial” intelligence, but the connections AI enables with QSR customers are not just real, but real revenue-drivers.
4 Open Time Personalization Strategies for Restaurant Engagement
Is email marketing dead for restaurants? Hardly. With open time personalization of email content, quick-service operators can delight their customers with contextually relevant, hyper-personalized engagement in real-time. With social media on everyone’s radar, has email as a marketing channel become obsolete? The answer is an emphatic “no.” With hyper personalization, email is still one of […]
Five Personalization #EpicFails and How They Kill Conversions and Engagement
Based on real eCommerce and marketing examples that tell us what not to do I thought ‘Hi First_name’ was the worst nightmare for a marketer who’s trying to seem like they have really crafted a message exclusively for the recipient. I was wrong. I hadn’t come across these epic fails that not only cost a […]
Customer Data Platform Bucks the Downward Trend: 4 Reasons Why
In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated. But wait… therein lies the opportunity! With this mass exodus to digital, every customer touchpoint is a data point. Stitch them all together to get […]
The More You Personalize, the Better the Customer Experience – True or False?
A leading fashion marketplace shares findings from its eCommerce personalization testing I am obsessed with electronic gadgets. So when an eCommerce store recently announced a sale, I was excited to find the next shiny gadget to add to my collection. As I explored the electronics section of the online store, I noticed that the recommendations […]