3 Data Feeds that Retailers Should Focus On to Drive Personalization
Over time, the increase in the number of avenues through which consumers interact with your brand has contributed to the exponential increase in the amount of data at the retailer’s disposal. And it is showing no signs of abating. Although it adds several layers of complexity in how you deal with this constant stream of […]
Five Personalization #EpicFails and How They Kill Conversions and Engagement
Based on real eCommerce and marketing examples that tell us what not to do I thought ‘Hi First_name’ was the worst nightmare for a marketer who’s trying to seem like they have really crafted a message exclusively for the recipient. I was wrong. I hadn’t come across these epic fails that not only cost a […]
How eCommerce Search Personalization Improves Product Discovery
Lessons in eCommerce search from a major online retailer If you’re as picky as I am, you probably spend a lot of time researching several products to ensure you make the best decision. But when was the last time an eCommerce store showed pertinent information that helped you make a purchase decision? This happened to […]