Breaking the CDP Conundrum: Should You Build or Buy?
Most businesses today understand the significance of a Customer Data Platform (CDP) in today’s digital-first world. But should you build a CDP or buy one? Here’s your answer.
Data-driven to Decision-led: The Retail New Normal
Learn how retailers are making the shift from ‘data-driven’ to ‘decision-led’ to stay ahead of ever-evolving customer behaviors and remain competitive in a fast-paced business environment.