Improving Cross Brand/Business Unit Engagement
Use Cases Applicable Segment(s): Speciality Retail, Fashion, Food & Grocery, QSR, Marketplace Impacted Function(s): Marketing Solution: Table of contents Company The Challenge The Approach Results Company A multibillion dollar conglomerate based in the Middle East. The Challenge The Group is the master franchise for some of the leading international brands in retail, food & beverage, […]
Identifying personas with micro-segmentation
Use Cases Applicable Segment(s): Grocery Impacted Function(s): Marketing, Data Solution: Table of contents Company The Challenge The Approach Results Company A large American supermarket chain. The Challenge The company was driving generic campaigns across the customer base due to a lack of insights into individual customer behavior, tastes, and preferences. This led to poor customer […]
Creating a unified customer profile
Use Cases Applicable Segment(s): Conglomerate Impacted Function(s): Marketing, Data Solution: Table of contents Company The Challenge The Approach Results Company A multinational conglomerate. The Challenge The company operates across 40 countries, driving over 30 businesses and 300 brands. The company stored customer data in disparate systems across its various business units. They weren’t able to […]