Three tips to personalize shopping experiences for SoLoMo customers.
These quick tips are brought to you by Manthan systems (Now Algonomy).
Today, customers decide where when and how they will shop. Because online shopping is so easy, customers are making purchases from their living rooms while watching TV while traveling. Even while cheering at sporting events. Channel based shopping is slowly becoming obsolete, shopping experiences are no longer restricted to physical brick and mortar shops. It’s all about seamless retailing. Retail marketers can push sales by engaging customers on smartphones. But just tapping into this medium isn’t enough. SoLoMo, which stands for Social, local and mobile customers need their shopping experiences to be personalized, whether it’s the type of offer the timing or the frequency.
Here are three tips on how you can pamper SoLoMo shoppers to increase customer retention.
Three tips to personalize shopping experiences for SoLoMo customers.
Number one, treat SoLoMo as one integrated approach. Shoppers are looking for the right medium, the right offers and the right information at the right time in place to make their purchase experiences memorable and rewarding. They also want the entire experience delivered to them through their mobile devices. The concept behind SoLoMo is simple, social drives traffic, local drives action and mobile drives opportunity.
Number two, provide a steady stream of relevant offers or content. Use smartphones and tablet devices for customer facing store productivity management and enterprise level functions. A sizeable number of customers use their smartphones to browse retail websites on your phone. So ensure that your site is updated regularly with special promos and offers which will make your customers come back to you every time.
Number three power your SoLoMo strategy with retail analytics. With the merging of both mobile technology and social media, retail marketers need to analyze trends and personalized offers to earn and maintain customer loyalty, trust and attention. For this they need a capable retail analytics solution that can capture the right data to develop the right campaigns and offers. When these are sent to the right customer at the right time in the right place through the right channel. The chances of making a successful sale are high.
