Use Cases

Making Paid Ads More Effective Using Strategically Placed Item Page Recommendations

Applicable Segment(s):

Fashion & Apparel, Supermarket, Department Store, Food & Grocery, B2B, Specialty

Impacted Function(s):

Marketing, Commerce

Solution:
Recommend™
Table of contents
  • The Company
  • The Challenge
  • The Approach

The Company

An American retail and outdoor recreation services corporation.

The Challenge

  • The company wanted to reduce the bounce rate in instances where a shopper clicks on a paid ad and is directed to a PDP.
  • A shopper might bounce when the product on the PDP isn’t exactly what they were looking for.

The Approach

  • The retailer showed shoppers more product options on the item page without requiring them to scroll down the page.
  • They did so by setting up a placement that appears at the top of the item page.
  • They set rules to show similar items based on the item displayed in the ad.

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