This is an announcement placeholder
This is an announcement placeholder
Surge in sales
Growth in Black Friday Sale fragrance category
Increase in overall click-through rates
Rise compared to regular CTRs in other recommendation locations
Riachuelo stands as one of Brazil’s largest and most distinguished fashion retailers. Established in 1947, the brand currently operates more than 300 stores and boasts a growing team of over 44,000 employees. With a history spanning over seven decades, Riachuelo has become a household name, offering a diverse range of apparel, accessories, and home products. Riachuelo’s commitment to delivering the latest fashion trends, top-notch products, and exceptional customer service has solidified its position as the preferred destination for millions of shoppers nationwide.
Developed in collaboration with Algonomy, the Countdown Widget is a dynamic and personalized feature that displays targeted product recommendations and a real-time countdown timer. Utilizing AI, custom merchandising rules, and data analytics, the Countdown Widget tailors product recommendations based on user behavior, preferences, and business rules, aligning seamlessly with merchandising objectives for the ongoing campaign.
Implementing Algonomy’s Countdown Widget at Riachuelo stems from various motivations, aligning with Riachuelo’s commitment to agility, efficiency, and customer-centricity:
Using Algonomy, Riachuelo was able to see:
Business Analyst, Riachuelo
