‘Algorithmic Decisioning’ Will Take the Center Stage at NRF 2022. Here’s Why.
Broken customer journeys. CX that isn’t individualized. Point solutions that aren’t future-proof. It’s time to end these problems. Algonomy is going to unveil retail’s ONLY Algorithmic Decisioning Platform at NRF 2022. Learn more.
Data-driven to Decision-led: The Retail New Normal
Learn how retailers are making the shift from ‘data-driven’ to ‘decision-led’ to stay ahead of ever-evolving customer behaviors and remain competitive in a fast-paced business environment.
Creating New Relevance In the World of ‘Digital Sameness’: What Retailers Need to Know
Lessons for retailers on how to become and remain top-of-mind brands for today’s channel-agnostic customers. Read more.
MarTech: Best of Breed, Best of Suite, Or Best of Both Worlds
Marketers are divided between ‘best of breed’ and ‘best of suite’ when it comes to MarTech investments. Here are 5 factors you should consider to make an informed decision.
5 Marketing Challenges a Customer Data Platform (CDP) Can Solve
Customer Data Platforms (CDPs) are among the most disruptive technologies we’ve seen in the last decade. As consumer behavior and preferences continue to evolve rapidly, marketing leaders are always looking for new solutions that will help them better understand their customers and engage with them on a more personal level. CDPs have shown tremendous promise […]
Algorithmic Retail: A Formula for Marketers to Connect with Customers
The last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce. Loyalty went out of the window, with customers switching to brands and products based on availability and need. Customer preferences are evolving—brand […]
Customer Data Platform Bucks the Downward Trend: 4 Reasons Why
In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated. But wait… therein lies the opportunity! With this mass exodus to digital, every customer touchpoint is a data point. Stitch them all together to get […]
Three Cs to Finding Marketing’s Holy Grail
The Practitioner’s Paradox When it comes to acquiring and retaining customers, for the practicing marketer not much has fundamentally changed in the last several decades. Identify the right person. Deliver the right message. Execute at the right time. Marketing 101. Conceptually it is quite simple. Identify individuals or organizations that will benefit from our product’s […]
Algonomy releases the newest edition of its Algorithmic Customer Engagement Platform for Digital-First Retail Excellence
New Features include OOTB Connectors to leading Commerce Platforms, No-code Data Science enhancements, new Deep Learning models, and Extends Omnichannel Personalization to Contact Centers Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced an array of new and enhanced capabilities in their latest Spring ‘21 Release. The new release is specifically designed for Retailers […]
5 Reasons Why a CDP Solution is Core to a Retailer’s CX Strategy in the New Normal
This article originally featured in RIS magazine on the 05/06/2021. Retail has seen dramatic shifts in customer needs, tastes, and behavior, and the pandemic has upended many tried and tested marketing tactics. Digital-first now is the new normal with in-person shopping forced to take a back seat, with much of this shift is likely to stick […]