A Buyer’s Guide for Customer Data Platform (CDP)
Download this article as a PDF. The Customer Data Platform (CDP) industry has moved from muddled definitions to a more structured industry with clearly defined types that have been bucketed based on capability and use cases they support. There has been a lot of activity in this industry with established vendors strengthening their capabilities and […]
Is CDP the Answer to Your Data Woes?
A relevant question. While one would lean towards a yes, it’s not that simple. Read on to learn how to translate a CDP’s insights to tangible business outcomes.
The State of the Global CDP Market
CDP is revolutionizing the MarTech space. Read about the scope and trends in the CDP market and the factors driving its growth.
What Is a Real-time Customer Profile? Why Is It Important?
Real-time customer profiles are changing the way marketers engage with customers. Read on to learn how they can benefit your business.
3 Reasons Why Retailers Should Invest in a CDP to Improve Enterprise-wide ROI
Learn about the ways in which CDPs have generated massive payoffs not just for the marketer but for the entire enterprise.
Why CDP-enabled Identity Resolution Is Key to Individualized Customer Engagement
Learn about customer identity resolution and how CDPs create dynamic 360-degree views of your customers to help you deliver hyper-personalized experiences.
CDP vs DMP vs CRM: What’s the Difference?
Not sure which data management solution is right for your business? Learn about the differences between a CDP, DMP, and CRM to make an informed decision.
Unpacking the First Real-time Customer Data Platform (CDP) Made for Retail
To help Retailers activate their audience in real-time with personalized engagement along the customer journey, we are introducing our Customer Data Platform.
Best Practices to Boost Your Email Marketing Campaigns
A successful email marketing campaign can enhance your customer experience and drive sales. Learn how you can create an email that will wow your audience.
Breaking the CDP Conundrum: Should You Build or Buy?
Most businesses today understand the significance of a Customer Data Platform (CDP) in today’s digital-first world. But should you build a CDP or buy one? Here’s your answer.