Algorithmic Retail: A Formula for Marketers to Connect with Customers
The last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce. Loyalty went out of the window, with customers switching to brands and products based on availability and need. Customer preferences are evolving—brand […]
Five Personalization #EpicFails and How They Kill Conversions and Engagement
Based on real eCommerce and marketing examples that tell us what not to do I thought ‘Hi First_name’ was the worst nightmare for a marketer who’s trying to seem like they have really crafted a message exclusively for the recipient. I was wrong. I hadn’t come across these epic fails that not only cost a […]
How eCommerce Search Personalization Improves Product Discovery
Lessons in eCommerce search from a major online retailer If you’re as picky as I am, you probably spend a lot of time researching several products to ensure you make the best decision. But when was the last time an eCommerce store showed pertinent information that helped you make a purchase decision? This happened to […]
The More You Personalize, the Better the Customer Experience – True or False?
A leading fashion marketplace shares findings from its eCommerce personalization testing I am obsessed with electronic gadgets. So when an eCommerce store recently announced a sale, I was excited to find the next shiny gadget to add to my collection. As I explored the electronics section of the online store, I noticed that the recommendations […]
Solving the Limitations of Traditional Cross-Sell Models with Deep Learning and NLP
A deep dive into how we leverage neural networks to create relevant cross-sell recommendations Have you ever wondered how, as you are shopping online, adding items to your cart, the website seems to suggest products that perfectly complement what you have already bought or added to your cart? This is known as cross-sell: recommending additional […]
Algonomy releases the newest edition of its Algorithmic Customer Engagement Platform for Digital-First Retail Excellence
New Features include OOTB Connectors to leading Commerce Platforms, No-code Data Science enhancements, new Deep Learning models, and Extends Omnichannel Personalization to Contact Centers Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced an array of new and enhanced capabilities in their latest Spring ‘21 Release. The new release is specifically designed for Retailers […]
Why the Online Grocery Experience Needs a Dramatic Revamp
This article originally featured in ET Retail on the 05/06/2021. E-GROCERY NEEDS TO BREAK FREE FROM THE LEGACY BRICK AND MORTAR FORMAT When do we go grocery shopping? Once a month, once a fortnight, once a week, or perhaps when we are throwing a party? We shop as per our convenience. Convenience is the key […]
Menu Engineering: Real-time insights enable menu optimization
An optimal menu not only drives financial success but also enhances guest experiences. This makes Menu Engineering a key aspect of QSR strategy. With real-time insights, Operations Leaders could engineer their QSR menu to keep costs under check while ensuring customers’ favorites are firmly placed in the menu.
Are you killing conversions with obsolete search – a 12 point checklist
Are you aligned with how shoppers search? Your visitors search in different stages of the customer journey – when they know what they are looking for, when they are not sure and need guidance, or they want to solve a problem, but don’t know how. 1. Exact search terms, e.g. model # in electronics, or […]
Do people really brush their teeth with an Electric Whisk?
A STRANGE TITLE YOU MIGHT THINK FOR AN ARTICLE, BUT IT’LL BECOME CLEAR LATER… Many households during the last few months have seen an increase in the amount of home baking going on and ours has been no different. The shouts of “Can I do some baking?” have been coming regularly from my kids, and […]