5 Powerful Ways to Deploy 1:1 Personalization
Read about 5 effective strategies to provide machine learning and AI-powered 1:1 personalization to your customers.
Why You Should Hyper-Personalize Customer Experiences
Learn why hyper-personalization of customer experiences is a must in today’s eCommerce world and how machine learning is revolutionizing personalization.
Understanding the Limitations of Segment-based Personalization
Why is individualization the need of the hour? Read about the limitations of segment-based personalization.
The Power of ‘Me-Too’ in eCommerce
For ecommerce brands, leveraging social proof pushes people’s confidence in making purchase decisions and helps eliminate doubts before making the actual purchase.
Is Your Commerce Search Traditional and Not Personalized Yet? You Could be Losing Sales
Use this 12-point checklist to find out whether or not your commerce search has robust personalization capabilities.
Experience Browser – Adding Intelligence to Web Personalization
Your eCommerce store uses personalization tech. But do you know how and why recommendations are made by the tool? Read on to learn why this is important.
How Algorithmic Testing Is Changing the Way Marketers Drive Experimentation
The world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B tests, analytics, statistical significance, allocation of traffic, tweaking variables, refreshing, optimizing, and repeating – are now an integral part of every marketer’s life.
Content Personalization: Why ‘Experience Designer’ Is a Blessing for eCommerce Marketers
Creating content can be a daunting task, even for digital marketing organizations. The sheer number of variations you need to curate in order to target specific segments of customers in a data-driven manner makes the whole exercise quite cumbersome. Well, help is at hand – we are talking about Experience Designer to help you kickstart […]
Why Hyper-personalization Is the Key to Winning in Grocery Retail
Learn what it takes to deliver hyper-personalized customer experiences in the ever-evolving and intensely competitive grocery retail space.
eCommerce Spikes Galore – How’s Your Personalization Engine Faring?
Over the past 24 months or so, eCommerce across online grocery, consumer electronics, home appliances, fashion, beauty and wellness to home entertainment purchases including streaming services and beverages like wine, beer, and liquor has seen sharp growth. An eMarketer report predicts that the global retail eCommerce sales will reach a value of $6.17 trillion by […]