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Surbhi Tiwari is the Associate Director for CX Product Strategy and Consulting Team across APAC and MEA. With over 12 years of expertise in digital marketing, her previous experience revolves around deep experience in Marketing cloud products, specializing in digital transformation, personalization, and business strategy. An avid theater and poetry enthusiast, Surbhi is a trainee psychodramatist who directs weekly Psychodrama workshops. Her creative work, which includes acting, directing, and playwriting, has been showcased at Prithvi Theatre's Children's Summer Festival. Surbhi's adventurous spirit has helped her achieve the achievement of riding a Gear-less Scooter to Khardung La, one of the world’s highest motorable passes at 17,582 feet, earning her a place in India's prestigious Book of Records
Imagine walking into a store where the salesperson greets you by name, knows your preferences, and presents a selection of products tailored just for you. It feels like magic, doesn’t it? This personalized shopping experience isn’t just a dream—it’s a reality made possible by customer engagement strategies. Remember the excitement when Netflix recommends a show […]
