Author: Smitha BV

Smitha BV is Director - Product Marketing at Algonomy, which enables retailers with its Algorithmic Customer Engagement to become digital-first businesses. She is responsible for crafting the product value proposition, messaging, and go-to-market strategies at Algonomy. She is a seasoned marketer with extensive experience in the technology industry—building brands, generating revenue, and winning over customers. Prior to Algonomy, she worked with TCS, Standard Chartered, and EdGE. She holds a postgraduate degree in management from XIME, Bangalore.

A Buyer’s Guide for Customer Data Platform (CDP)

The Customer Data Platform (CDP) industry has moved from muddled definitions to a more structured industry with clearly defined types that have been bucketed based on capability and use cases they support.

5 Marketing Challenges a Customer Data Platform (CDP) Can Solve

Customer Data Platforms (CDPs) are among the most disruptive technologies we’ve seen in the last decade. As consumer behavior and preferences continue to evolve rapidly, marketing leaders are always looking for new solutions that will help them better understand their customers and engage with them on a more personal level.