Is Your Commerce Search Traditional and Not Personalized Yet? You Could be Losing Sales
Use this 12-point checklist to find out whether or not your commerce search has robust personalization capabilities.
Experience Browser – Adding Intelligence to Web Personalization
Your eCommerce store uses personalization tech. But do you know how and why recommendations are made by the tool? Read on to learn why this is important.
How Algorithmic Testing Is Changing the Way Marketers Drive Experimentation
The world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B tests, analytics, statistical significance, allocation of traffic, tweaking variables, refreshing, optimizing, and repeating – are now an integral part of every marketer’s life.
Content Personalization: Why ‘Experience Designer’ Is a Blessing for eCommerce Marketers
Creating content can be a daunting task, even for digital marketing organizations. The sheer number of variations you need to curate in order to target specific segments of customers in a data-driven manner makes the whole exercise quite cumbersome. Well, help is at hand – we are talking about Experience Designer to help you kickstart […]
Why Hyper-personalization Is the Key to Winning in Grocery Retail
Learn what it takes to deliver hyper-personalized customer experiences in the ever-evolving and intensely competitive grocery retail space.
eCommerce Spikes Galore – How’s Your Personalization Engine Faring?
Over the past 24 months or so, eCommerce across online grocery, consumer electronics, home appliances, fashion, beauty and wellness to home entertainment purchases including streaming services and beverages like wine, beer, and liquor has seen sharp growth. An eMarketer report predicts that the global retail eCommerce sales will reach a value of $6.17 trillion by […]
3 Data Feeds that Retailers Should Focus On to Drive Personalization
Over time, the increase in the number of avenues through which consumers interact with your brand has contributed to the exponential increase in the amount of data at the retailer’s disposal. And it is showing no signs of abating. Although it adds several layers of complexity in how you deal with this constant stream of […]
Three Cs to Finding Marketing’s Holy Grail
The Practitioner’s Paradox When it comes to acquiring and retaining customers, for the practicing marketer not much has fundamentally changed in the last several decades. Identify the right person. Deliver the right message. Execute at the right time. Marketing 101. Conceptually it is quite simple. Identify individuals or organizations that will benefit from our product’s […]
Algonomy releases the newest edition of its Algorithmic Customer Engagement Platform for Digital-First Retail Excellence
New Features include OOTB Connectors to leading Commerce Platforms, No-code Data Science enhancements, new Deep Learning models, and Extends Omnichannel Personalization to Contact Centers Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions, announced an array of new and enhanced capabilities in their latest Spring ‘21 Release. The new release is specifically designed for Retailers […]
5 Reasons Why a CDP Solution is Core to a Retailer’s CX Strategy in the New Normal
This article originally featured in RIS magazine on the 05/06/2021. Retail has seen dramatic shifts in customer needs, tastes, and behavior, and the pandemic has upended many tried and tested marketing tactics. Digital-first now is the new normal with in-person shopping forced to take a back seat, with much of this shift is likely to stick […]