Algonomy Winter Release ‘21 – Let’s Dig Into the Newly Launched Social Proof Messaging

Science has been playing an increasingly important role in marketing, not just in data science and analytics but also in psychology. People like to follow the majority and find comfort in numbers.
Five Personalization #EpicFails and How They Kill Conversions and Engagement

Based on real eCommerce and marketing examples that tell us what not to do I thought ‘Hi First_name’ was the worst nightmare for a marketer who’s trying to seem like they have really crafted a message exclusively for the recipient. I was wrong. I hadn’t come across these epic fails that not only cost a […]
The More You Personalize, the Better the Customer Experience – True or False?

A leading fashion marketplace shares findings from its eCommerce personalization testing I am obsessed with electronic gadgets. So when an eCommerce store recently announced a sale, I was excited to find the next shiny gadget to add to my collection. As I explored the electronics section of the online store, I noticed that the recommendations […]
