Author: Bhavna Sachar

Bhavna leads marketing for Algonomy's suite of personalization products. She advises top retailers on how they can enhance their customer engagement and grow digital revenues by leveraging algorithmic solutions. In her role, she closely collaborates across product, sales, marketing and customer success functions to deliver differentiated solutions to enterprise retailers. She loves analysing market needs, applying industry best practices and is also responsible for sales enablement, solution packaging and competitive intelligence. Reach out to her to understand how algorithms are disrupting traditional approaches in retail and eCommerce.

Five Personalization #EpicFails and How They Kill Conversions and Engagement

Based on real eCommerce and marketing examples that tell us what not to do I thought ‘Hi First_name’ was the worst nightmare for a marketer who’s trying to seem like they have really crafted a message exclusively for the recipient. I was wrong. I hadn’t come across these epic fails that not only cost a […]

The More You Personalize, the Better the Customer Experience – True or False?

A leading fashion marketplace shares findings from its eCommerce personalization testing I am obsessed with electronic gadgets. So when an eCommerce store recently announced a sale, I was excited to find the next shiny gadget to add to my collection. As I explored the electronics section of the online store, I noticed that the recommendations […]