Beyond the Send Button: Future-Proofing Content Delivery for Real-Time Engagement
When Campaign Volume Spikes, Will Your APIs Keep Up? Customers today expect seamless, personalized content experiences as they navigate across email, mobile, web, and more. Marketing campaigns are no longer isolated events; they’re part of a consistent, context-aware experience. To meet this expectation, your tech stack — CRM, loyalty, CMS, personalization engines, etc. must communicate […]
In-store Personalization: How to Make Customer Engagement Relevant, Contextual & Rewarding
Spend some time on any media channel—be it a newspaper, radio, social media, or any other Internet-based channel—and it won’t be long before you’re bombarded with ads trying to sell you a myriad of products. Brands spend a ton in such marketing efforts in a bid to get your attention and influence you into engaging […]