Real-Time Customer Data Platform

Understand your customers like never before to deliver truly personalized experiences across channels at the right time
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Algonomy is positioned as a Major Player in IDC MarketScape: Worldwide Customer Data Platforms

Algonomy is positioned as a Major Player in IDC MarketScape: Worldwide Customer Data Platforms

400+ Brands Have Elevated Digital Experiences with Our CDP Solutions

HoneyWell
HenrySchein
landmarkGroup
PizzaHut
HP
CPall

Understand your customer, anticipate their needs, and deliver personalized experiences that delight them at every touchpoint.

Begin the journey to understand your customers by Unifying their data with CDP.

  • Remove data silos, and unify customer data using deterministic and probabilistic matching to build a single comprehensive view.
  • Capture first, second, and third-party data in real-time and batch for activation at scale.
  • Drag and drop data files into an intuitive UI for batch upload within the customer data platform.
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Resolve identities and build meaningful connections with customers

  • Understand customer’s behavior, preferences, journey, and more at any given moment on a customer data platform.
  • Use clean data with deduplication, outlier rejection, missing value enrichment, and attribute harmonization to turn every profile into a Golden Customer Record (GCR).
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Anticipate your customers’ needs through advanced AI-ML-led analytical CDP models

  • Leverage out-of-the-box models built for retail business, like affinity models, replenishment prediction models, lookalike models, RFME, Propensity to Buy, CLTV, Churn, etc., to empower your team in making data-backed decisions.
  • Open-box AI engine enabling marketers to develop custom models as per your business requirements.
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Unlock real-time hyper-personalization with Audience Manager

  • Our algorithms automatically build and optimize audience segments based on your business goals, ensuring you reach the right customers with the right message at the right time.
  • Discover audiences in real-time and re-engage them with specific needs as per their unique journey events, preferences, and affinity like triggering inventory and price change communications.
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Add superpowers to your existing MarTech stack

  • Save time and easily integrate your existing MarTech stack within the customer data platform, which offers over 560 pre-built connectors across online and offline data systems like marketing automation and campaign orchestration tools, analytics tools, paid media tools, and more.
  • Automate the sharing of segments across multiple systems in your MarTech stack to drive seamless customer experience.
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Get The Algonomy Advantage

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Combine Human Intelligence and AI
Strike the balance between AI-driven optimization, which focuses on retail industry-specific measures delivering faster time to value, and business/brand objectives by setting the desired weights and rules. Optimize for the metrics most important to you while leaving the decision-making to AI.
Real-Time Segment Streaming
Real-time stitching of profiles to create Golden Customer Records (GCR) with required controls for data governance and consent management. Instant streaming of your audience to drive personalized, journey-based customer engagement across online and offline channels, by connecting with external solutions.
Marketer-friendly UX
Marketer-friendly UX from data onboarding to segment creation and activation, reducing IT dependency and improving marketing productivity with an efficient customer data platform.
Retail-focused Analytical Models
Leverage analytical models perfected over 10 years, like industry-leading replenishment prediction models, RFME, Propensity to Buy, CLTV, Churn, and many more. Delivering instant value to your business.
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Explore Other Omnichannel Customer Marketing Solutions

Real-Time Segment Streaming with Audience Manager

Build automated omnichannel campaigns for consistent brand experiences. Deliver personalized newsletters, retention campaigns, and triggers across channels. Optimize with AI for maximum response rates. Measure and optimize based on key KPIs. Elevate your marketing strategy with ease.

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Active Content

Active Content is a marketing communication platform that personalizes and optimizes content for Individual consumers across email, apps, WhatsApp and ads by seamlessly integrating diverse data sources to craft individualized and engaging content which is always updated whenever the consumer reads the content.
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What Leading Brands Say About Algonomy’s Customer Data and Audience Management

30%
Increase in engagement as compared to the generic template
Case Study

HP Personalizes the First Boot Experience and Beyond With Algonomy’s AI-powered Content Personalization Platform

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40%
Higher Average Basket Size
Case Study

Zalora Improves Average Basket Size With Ecommerce Personalization

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13%
Lift in recommendations driven AOV on Pantaloons and The Collective
Case Study

Aditya Birla Fashion and Retail Drives a 13% Lift in AOV

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33%
YoY increase in customers using McDelivery Services
Case Study

Mcdonalds India Increases Omnichannel Customer Base

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See all Case Studies
Draw Inspiration From
Our Customer Data and Audience Management Resources

Explore our CDP resources — best practices, case studies, videos, and more — to stay ahead of the curve.

eBooks

The Active Content Playbook: A Marketer’s Guide to Hyper-Personalized Engagement

Fragmented data. Repetitive campaigns. Endless IT tickets. If you’re a marketer facing these challenges, you’re not alone. You’ll learn how to combine data, logic, and GenAI to create campaigns that build themselves, personalize at open-time, and scale instantly.
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Guides

The Retailer’s Guide to Replenishment Optimization: Strategies for Efficient Stock Management

Studies reveal that businesses lose over $1.7 trillion every year because of poor restocking decisions.
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Whitepapers

Algonomy Digital Ascension Roadmap & rCDP Vendor Selection Framework

Algonomy Digital Ascension Roadmap (ADAR) is designed to help businesses evaluate their current digital maturity and identify the optimal timing to invest in a Real-time Customer Data Platform (rCDP). With insights drawn from industry leaders like Clive Humby’s “Data is the new oil” – ADAR serves as a comprehensive framework for digital growth.
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The ROI of Customer Data and Audience Management Solution

8%

Increase in sales

19%

Increase in AOV

10%

Increase in repeat users

Ready to experience Algorithmic decisioning for your enterprise? Let’s talk.