This is an announcement placeholder
This is an announcement placeholder
Internalize campaign execution and scale personalized communications efficiently across channels and languages.
Automate and scale Consum’s monthly communications with a centralized, no-code solution—powering real-time personalization across cashback emails, targeted offers, and localized newsletters.
To personalize the key commerce touchpoints of product recommendations, search, category pages, and content.
Spain, Europe
Active Content
Supermarkets
Company-owned stores
Franchise Stores
Member-customers
marketing service provider cost savings for the loyalty team
reduction in time to prepare a campaign
reduced turnaround time in additional communications
Consum is Spain’s cooperative with the largest number of members and a leading regional supermarket chain, headquartered in Silla, Valencia. Founded in 1975, Consum has grown into a trusted brand for over 5 million customers, operating a network of 1,000+ supermarkets across six autonomous communities (Comunidad Valenciana, Cataluña, Murcia, Castilla-La Mancha, Andalucía y Aragón). Consum operates a robust benefits program called Mundo Consum, which offers exclusive benefits to its member-customers, including a monthly cashback check and personalized product offers.
Consum aimed to streamline how it delivered personalized campaigns across channels, languages, and customer segments.
Reduce dependency on external vendors by fully in-house managing key communications, such as monthly cashback checks and personalized offers, for better speed and control.
Deliver hyper-personalized, multi-language content at scale without adding IT complexity, even as offers and segmentation varied month to month.
Consum adopted Algonomy’s Active Content to centralize campaign personalization, streamline execution, and bring agility to their monthly communications.
Sent mid-month, these emails automatically displayed the customer’s individual cashback amount as soon as it was available in the app, driving immediate engagement and traffic.
At the start of each month, customers received product-specific offers based on supplier-defined segments. Active Content ensured the right message reached the right customer without manual intervention.
Each customer received a rich, tailored email featuring “My Favorites,” “Cheque Crece,” regional promotions, and a store-specific brochure—all assembled from over 15 localized assets in real time.
Jefe de área Digital de Fidelización
Departamento Socio-cliente y Marketing, Consum
