Use Cases

Delivering Geo-Specific Personalized Content

Applicable Segment(s):

Fashion & Apparel, Supermarket, Department Store, QSR

Impacted Function(s):

Marketing, Commerce

Solution:
Engage
Table of contents
  • Company
  • The Challenge
  • The Approach

Company

A Brazilian department store clothing company.

The Challenge

The company wanted the ability to showcase different promotions to their shoppers based on their geographic location.

The Approach

  • Using Algonomy’s Geo Condition segmentation, the company created segments differentiating regions and states – using location by zip code or lat/long.
  • Then Engage™ campaigns were created for each segment as per the weather in that region.

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