Use Cases

Enabling a Personalized Brand Experience on Product Pages

Applicable Segment(s):

Fashion & Apparel, Specialty, Food & Grocery, Supermarket, Department Store, Luxury

Impacted Function(s):

Marketing, Commerce

Solution:
Engage
Table of contents
  • Company
  • The Challenge
  • The Approach

Company

A popular beauty and cosmetics retailer in Brazil.

The Challenge

The retailer wanted to give a shopper a more brand-specific experience on product pages (depending on which brand was being viewed) with the goal of increasing conversions.

The Approach

  • Using the Engage™ Segmentation feature, content was set up according to each brand.
  • Rules were put in place to determine which brands (usually reputed or sponsored) would show a brand-specific banner.
  • Products without a brand-specific banner default to general banners, discounts, or promotions.

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