3 Data Feeds that Retailers Should Focus On to Drive Personalization
Over time, the increase in the number of avenues through which consumers interact with your brand has contributed to the exponential increase in the amount of data at the retailer’s disposal. And it is showing no signs of abating. Although it adds several layers of complexity in how you deal with this constant stream of […]
Data-driven to Decision-led: The Retail New Normal
Learn how retailers are making the shift from ‘data-driven’ to ‘decision-led’ to stay ahead of ever-evolving customer behaviors and remain competitive in a fast-paced business environment.
Customer-centric Algorithmic Merchandising: More Pertinent than Ever for Retail
Driven by the disruptive events of the past year, retailers have had to fundamentally reassess how they do business, resulting in pushing digital transformation forward at previously unknown speeds.
Algorithmic Retail: A Formula for Marketers to Connect with Customers
The last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce. Loyalty went out of the window, with customers switching to brands and products based on availability and need. Customer preferences are evolving—brand […]