Breaking the CDP Conundrum: Should You Build or Buy?
Most businesses today understand the significance of a Customer Data Platform (CDP) in today’s digital-first world. But should you build a CDP or buy one? Here’s your answer.
5 Marketing Challenges a Customer Data Platform (CDP) Can Solve
Customer Data Platforms (CDPs) are among the most disruptive technologies we’ve seen in the last decade. As consumer behavior and preferences continue to evolve rapidly, marketing leaders are always looking for new solutions that will help them better understand their customers and engage with them on a more personal level. CDPs have shown tremendous promise […]
4 Open Time Personalization Strategies for Restaurant Engagement
Is email marketing dead for restaurants? Hardly. With open time personalization of email content, quick-service operators can delight their customers with contextually relevant, hyper-personalized engagement in real-time. With social media on everyone’s radar, has email as a marketing channel become obsolete? The answer is an emphatic “no.” With hyper personalization, email is still one of […]
Algorithmic Retail: A Formula for Marketers to Connect with Customers
The last year has witnessed transformative changes in the way retail works. The industry experienced a sudden exodus to digital—an increase in e-commerce, mobile apps, BOPIS (buy online, pick up in-store), social commerce. Loyalty went out of the window, with customers switching to brands and products based on availability and need. Customer preferences are evolving—brand […]
Customer Data Platform Bucks the Downward Trend: 4 Reasons Why
In this age of ever-evolving needs, tastes, and behavior of customers, how do retailers ensure they stay connected with customers? With everything going digital, this problem seems to be accentuated. But wait… therein lies the opportunity! With this mass exodus to digital, every customer touchpoint is a data point. Stitch them all together to get […]