Speaker: Wilson Del Grego de Oliveira

Picture of Wilson Del Grego de Oliveira <div class="position">Head of Media, Riachuelo</div>

Wilson Del Grego de Oliveira
Head of Media, Riachuelo

  • Personalization Summit

Thinking outside the box with Riachuelo: How retailers can keep innovating through personalization

Brazil’s top department store shares their personalization strategy and unique applications for the digital shopper.

  • Why we didn’t stop at product recommendations – expanding personalization to search, content, and more
  • Personalization nuances for the Brazilian consumer
  • Unique personalization applications including Live Commerce at Riachuelo
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