Speaker: Subramanian MS

Picture of Subramanian MS <div class="position">Head of Category Marketing and Analytics, BigBasket</div>

Subramanian MS
Head of Category Marketing and Analytics, BigBasket

  • Personalization Summit

Driving Sustained Growth at Bigbasket with 1:1 Personalization

India’s largest online supermarket shows the way forward.

  • Navigating disruption in 2020
  • Key tenets of personalization at Bigbasket
  • How is personalization in grocery different?
  • Key marketing and personalization initiatives for grocery across the customer lifecycle
  • Applications and impact of personalization at Bigbasket
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