Speaker: Charlie Banfield

Picture of Charlie Banfield
<div class="position">Senior Digital Trade Merchandiser, John Lewis</div>

Charlie Banfield
Senior Digital Trade Merchandiser, John Lewis

John Lewis discusses why personalization is always a work-in-progress

UK’s top department store discusses their personalization wins, adaptations, and Vision 2021

  • Pivoting rapidly to stay relevant with changing consumer behavior
  • Role of stores and digital in the light of permanent changes
  • Replicating our differentiator (experience) online and impact so far
  • Personalization Agenda 2021
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