Blogs

As per Gartner® in the Hype Cycle™ for Retail Technologies, 2024 Research, “to navigate a disruptive and unpredictable digital business environment, retailers need to invest in innovative technology that improves insight and supports unified commerce operations.”

Did you know that 95% of online shoppers rely on reviews before making a purchase? As in offline shopping, the power of ‘me too’ and ‘pull of the crowd’ in ecommerce is tremendous. Marketers have long capitalized on this persuasion tactic, even before Robert Cialdini introduced the concept in 1984 in his book Influence: Science and Practice. In his research, Robert found that when we are indecisive about expected behavior in a certain situation, we look to other people to guide us towards action. He called this psychological and social phenomenon ‘Social Proof’.