The Biggest Challenge To Personalization – It’s Not What You Think!
Conventional wisdom has maintained that Personalization Utopia can be obtained by 1-1 Individualization. Sounds like a novel idea, but the reality for eCommerce executives is that it is not only difficult to achieve, it is simply not scalable. Thus, these initiatives eventually never take off and often find a home in the archives of failed […]
Opinion: How Experiments Influence Customer Decisions in a Digital-First World
s businesses aim to adapt and sharpen their skills in the digital-first world, they need new abilities to create business success. As customers interact with businesses in a real-time, always evolving competitive environment, they have to implement decisions with adaptive precision and run algorithmic experimentation at granular scale.