Why Traditional Recommendations Fail in Fashion — and How AI Stylists Fix It
As a CXO, CMO, or SVP of Digital in fashion retail, you face constant pressure: elevate the customer experience, reduce costly return rates, and boost conversions. Yet, despite heavy investment in personalization platforms, the numbers still tell a worrying story. In 2023, return rates across fashion hovered around 24.4%. The truth is, product recommendations alone […]
Smarter Social Proof: How AI-Powered Optimization is Changing Retail Messaging
In today’s competitive digital retail landscape, getting your message right—and delivering it at just the right moment—is no longer optional. Enter Algonomy’s Social Proof Optimization (SPO), a game-changing AI capability that helps retailers dynamically select and deliver the best-performing messages across the customer journey. Whether your goal is boosting views, add-to-carts, or purchases, SPO continuously learns and adapts to optimize for what matters most to your business.
Retail at Culture Speed: 5 Big Ideas from NRF APAC 2025
NRF APAC 2025, held June 3-5 in Singapore, didn’t just spotlight the latest in retail technology — it revealed a clear call to reset, reimagine, and realign. Across packed halls and intimate sessions, the takeaway was unmistakable: in a world that’s racing forward, relevance is no longer a nice-to-have. It’s oxygen. What stood out wasn’t […]
AI-Powered Personalization Beyond GPTs – The Future of Hyper-Personalized Email Marketing
In today’s fast-paced digital landscape, consumers expect more than just generic interactions—they demand real-time, context-aware experiences that feel tailor-made for them. While Generative AI, particularly Large Language Models (LLMs) like GPTs, has revolutionized content creation, it’s only one piece of the puzzle. True hyper-personalization requires a broader AI-driven strategy that integrates predictive analytics, real-time segmentation, and behavioral modeling. In this blog, we’ll explore how AI is transforming marketing personalization beyond GPTs and how Algonomy’s solutions such as Active Content and others are leading the charge.
Is Your Commerce Search Traditional and Not Personalized Yet? You Could be Losing Sales
Use this 12-point checklist to find out whether or not your commerce search has robust personalization capabilities.
Experience Browser – Adding Intelligence to Web Personalization
Your eCommerce store uses personalization tech. But do you know how and why recommendations are made by the tool? Read on to learn why this is important.
How Algorithmic Testing Is Changing the Way Marketers Drive Experimentation
The world of marketing has become way more defined and data-driven than it used to be. Multivariate tests and A/B tests, analytics, statistical significance, allocation of traffic, tweaking variables, refreshing, optimizing, and repeating – are now an integral part of every marketer’s life.
Content Personalization: Why ‘Experience Designer’ Is a Blessing for eCommerce Marketers
Creating content can be a daunting task, even for digital marketing organizations. The sheer number of variations you need to curate in order to target specific segments of customers in a data-driven manner makes the whole exercise quite cumbersome. Well, help is at hand – we are talking about Experience Designer to help you kickstart […]
Why Hyper-personalization Is the Key to Winning in Grocery Retail
Learn what it takes to deliver hyper-personalized customer experiences in the ever-evolving and intensely competitive grocery retail space.
eCommerce Spikes Galore – How’s Your Personalization Engine Faring?
Over the past 24 months or so, eCommerce across online grocery, consumer electronics, home appliances, fashion, beauty and wellness to home entertainment purchases including streaming services and beverages like wine, beer, and liquor has seen sharp growth. An eMarketer report predicts that the global retail eCommerce sales will reach a value of $6.17 trillion by […]